SEO

Website Migrations & Rebuilds

Redesigns, re-platforms and domain moves are where organic traffic quietly disappears. We've handled migrations on complex sites where a dip in performance would cost real money, and brought them out the other side with rankings intact. The difference is process: we're in from the wireframe, every URL is mapped before launch, and nothing goes live on a hope.

From the first wireframe to weeks after launch, every step is run to protect the rankings and revenue you've already earned, and set the new site up to do better.

What we do

Technical SEO

Get the structure right before launch, so nothing breaks in the move. The technical work that protects rankings through a redesign, re-platform or domain change.

  • Input into wireframes & designs

  • Best in class crawling, rendering, indexing built into new platform

  • Every old URL mapped to a 301, nothing lost in the move

  • Schema, internal linking and site architecture reviewed on staging

  • PageSpeed and Core Web Vitals tested before go-live

Content & On-Page

A new build is the moment to fix on-page, not lose it. We make sure pages carry their value across and land aligned to the keyword strategy.

  • Keyword strategy tied to revenue
and intent

  • Content reviewed and optimised against the new keyword mapping

  • On page optimisation for relevance and conversion

  • Architecture optimised for maximum ranking performance

Launch & Monitoring

Launch day run against strict criteria, not on a whim, followed by weeks watching the numbers. The difference between a clean migration and one that quietly costs you.

  • Dashboards and clear KPI tracking

  • Daily/Weekly performance insights
and actions

  • Performance monitoring and prioritisation

  • Organic traffic and rankings tracked against pre-migration benchmarks

  • Discover

    We review designs, crawl your current site and the new build, review your market and rankings, and agree what success looks like before anything moves.

  • Prioritise

    A clear redirect map and migration plan, every old URL matched to its new home, ordered so nothing critical slips through the cracks.

  • Deliver

    We run launch day to a checklist alongside your dev team: redirects live, staging tags removed, sitemap submitted. No flipping it live and hoping.

  • Improve

    We monitor coverage, traffic and rankings against pre-migration benchmarks for the first four weeks, so any dip is caught while it's still fixable.

Our Clients

Clients we have worked with

From challenger brands to household names – across finance, fintech, iGaming, sustainability, SaaS and more.

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Planning a redesign or replatform?

Tell us what's changing. A redesign, a new platform, a domain move. We'll review your current site, flag what's at risk, and tell you honestly what it takes to come out the other side with your rankings intact.

Get in touch