Toucan International

Servicess

One joined up Strategy

We combine SEO, Digital PR, CRO and AI visibility into one programme - because each one makes the others work harder. Stronger authority lifts rankings. Better rankings feed AI citations. Sharper on-page work turns both into revenue.

SEO

SEO built for revenue, not vanity traffic

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The technical and strategic work that makes organic growth easier to win. Clean foundations, clear intent mapping, and on-page work tied to the pages that drive commercial outcomes.

How we do it

  • Technical audits with a prioritised roadmap
  • Crawlability, indexation, and site health
  • Core Web Vitals and site speed
  • Keyword strategy tied to revenue and intent
  • On-page optimisation and schema
  • Internal linking architecture
  • Monthly performance tracking and iteration

Digital PR

PR that builds authority search engines, AI and humans all trust

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We earn attention that lifts rankings, not coverage for a slide deck. Digital PR designed to secure relevant links, credible mentions, and lasting trust signals in the publications your customers and the algorithms both pay attention to.

How we do it

  • Data-led campaigns designed for relevance and reach
  • Reactive commentary for fast, newsworthy opportunities
  • Expert outreach, interviews and thought leadership
  • Link-earning strategy focused on quality over volume
  • Brand narrative support across key topics
  • Coverage in the publications that shape buyer trust

CRO

Make organic demand convert

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More traffic isn’t always the answer. We find friction, tighten journeys, and lift conversion rates so the demand you’ve earned turns into measurable outcomes on the pages that matter.

How we do it

  • UX and journey analysis
  • Conversion opportunities prioritised by impact
  • Testing plan and iteration support
  • GA4 setup and clean measurement
  • Dashboards that tie activity to outcomes

AI Search Optimisation

Be the brand AI cites

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AI-driven discovery runs on understanding, structure, and trust. We help you strengthen the signals that decide whether your brand shows up in AI answers and overviews – and how it’s framed when it does.

How we do it

  • AI visibility benchmarking across ChatGPT, Claude, Gemini and Perplexity
  • Semantic structure and schema for key pages
  • Entity and topical coverage building
  • PR-led mentions in the sources LLMs cite
  • Content formats that make citation easier
  • Monthly re-benchmarking and competitor tracking

Case Studies

Real campaigns, real numbers. What we built, for who, and what it produced.

Footy Accumulators

Leveraging Podcasts to Grow Audience and Revenue for Footy Accumulators

Footy Accumulators

CRO Digital PR Digital Transformation
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Footy Accumulators

CRO Digital PR Digital Transformation
Everymatrix

Winning Visibility in iGaming – Delivering a 70% Increase in Non-Branded Organic Clicks

Everymatrix

CRO Digital PR Digital Transformation
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Everymatrix

CRO Digital PR Digital Transformation
Pickswise

Securing position one for key NFL terms through Digital PR while smashing 12-month link targets in month FOUR

Pickswise

CRO Digital PR Digital Transformation
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Pickswise

CRO Digital PR Digital Transformation
Checkd Group

Scaling Organic Growth for Sports Betting Brands: 67% More First-Time Deposits

Checkd Group

CRO Digital PR Digital Transformation
View Case Study

Checkd Group

CRO Digital PR Digital Transformation