Footy Accumulators: Growing Revenue Through Podcasts

The Brief

We were tasked with leveraging Footy Accumulators’ No Tippy Tappy Football podcast to amplify the podcast’s visibility, engagement, reach and increase listener numbers, as well as utilising the quotes and content to generate links and coverage for the Footy Accumulators brand.

Our approach was to leverage the best Sam Allardyce talking points from each episode, this was done from transcribing the weekly podcast video to create press releases and comments pieces from Allardyce and his guests, sending to relevant national, sports and regional press.

Because our objective was twofold, we ensured that outreach and coverage featured links to the No Tippy Tappy YouTube channel, a link to the Football Tips page on the Footy Accumulators site as well as a link to their partner for the podcast BOYLE Sports.

Digital PR Strategy

With interview comments from pundits, former footballers and coaches recognised as a valuable opportunity for unique content to provide for sports media, we liaised with journalists to provide questions to Allardyce and the weekly guests to generate exclusive comments.

With interview comments from pundits, former footballers and coaches recognised as a valuable opportunity for unique content to provide for sports media, we liaised with journalists to provide questions to Allardyce and the weekly guests to generate exclusive comments.
Efficient turn around times in transcribing the podcasts to have content ready for journalists and outreach in sequence with the podcast going live
Coverage alongside the podcast going live drove the audience to the No Tippy Tappy YouTube channels
We recognised the SEO and AI Search value of relevant backlinks and coverage coming from this activity and ensured further value

The Results

1 million+

Podcast YouTube views

300k

Podcast listeners

+463

Pieces of media coverage secured

+413

Backlinks earned

+406

Links secured to the Football Tips hub

+17%

Increase in organic users year-on-year

Why Performance Increased

Through a collaborative approach we were able to ensure that there was a consistent quality of content being generated through the podcast questions and themes covered.

Armed with this content covering key weekly football themes, we provided journalists with regular eye-catching and valuable stories to a range of national and regional publications covering football teams across the UK.

Coverage and links to the latest episodes and Footy Accumulators website increased brand visibility for No Tippy Tappy Football as well as organic search performance for the Footy Accumulators domain.