TipMan Tips

Launching Tipman’s organic engine with a 324% increase in users

The Brief

TipMan Tips had built a strong audience through social media and Telegram, but the business wanted to reduce its reliance on social channels and establish organic search as a scalable acquisition and revenue channel.

The objectives were to improve visibility for high-value Telegram tips searches, increase organic traffic, and transform the website into a fully-fledged sports affiliate platform capable of converting users into first-time depositors. Toucan International was appointed to deliver a complete SEO, Digital PR, CRO, and digital transformation strategy.

SEO, Digital Transformation & Conversion Strategy

To deliver the fastest commercial return, we initially focused on securing top rankings for high-intent Telegram tips keywords before expanding into a broader digital transformation programme.

Alongside a full SEO, Digital PR, and CRO retainer, we restructured the website’s product offering, pricing, and user experience to improve conversion efficiency and commercial performance.

  • Prioritised ranking improvements for commercially valuable Telegram tips keywords
  • Implemented a full SEO, Digital PR, and CRO strategy focused on organic acquisition and revenue growth
  • Delivered a digital transformation across product structure, pricing, and website UX
  • Improved conversion journeys to increase engagement and first-time deposit opportunities
  • Built a scalable organic acquisition model to support long-term affiliate growth

The Results

+324%

Organic users YoY

+579%

Organic GSC clicks

74% to 90%

Engagement rate increased

0.01% to 6%

User key event rate increased

+170

Pieces of press coverage

+150

Daily LLM users (from zero)

Why Performance Increased

The campaign succeeded by combining SEO, Digital PR, CRO, and digital transformation into a single growth strategy.

We improved organic visibility while rebuilding the website around conversion. Digital PR secured coverage and backlinks, strengthening authority and supporting ranking improvements for valuable Telegram tips searches.

Combined with UX, pricing, and site structure improvements, this increased engagement, drove record organic growth, and created a scalable acquisition channel beyond social media.